briansolis - Latest Comments in We’re Spending More Time with Social Media: Advertisers Follow

Re: We’re Spending More Time with Social Media: Advertisers Follow

stephholland — Fri, 23 Oct 2009 00:23:11 -0000

Great post! I think it is so amazing that we already have "traditional social networks".

Re: We’re Spending More Time with Social Media: Advertisers Follow

Green Cathedral — Wed, 21 Oct 2009 15:29:59 -0000

Interesting presentation (inspired by us): How an US marketing guru learned something from a tiny enterprise in South Africa http://ow.ly/vL0y

Re: We’re Spending More Time with Social Media: Advertisers Follow

Green Cathedral — Mon, 19 Oct 2009 04:53:00 -0000

Interesting and can find ourselves in it. However (own research): 74 percent of Twitters are from North America; the rest mainly from Europe. Another thing is that only 3% of the tweets from South African twitters are read by South Africans ........ Etc. etc. With other words: if I would be an South African advertiser with products/services designated for the South African market twitter is not the first tool of think of.
We dearly miss socio-demographic data in these statistics.

Re: We’re Spending More Time with Social Media: Advertisers Follow

Uwe_Noelke — Sun, 18 Oct 2009 13:58:43 -0000

Great Info. The results of that study are not surprising, but its great to see them laid out so evidently! Social media is a growing definitely!

Re: We’re Spending More Time with Social Media: Advertisers Follow

@collentine — Sat, 17 Oct 2009 18:00:54 -0000

Nice to see some numbers on this.

The twitter stats are a bit misleading seeing that often companies partake a much more active roll in twitter since they're integrated into the community in a different way then for example facebook where they are set apart from rest of community in fan pages. More activity from companies ofcourse lead to more interaction.

Re: We’re Spending More Time with Social Media: Advertisers Follow

Scott Moroney — Fri, 16 Oct 2009 19:29:10 -0000

I am finding a fuzzy middle area where the advertisers (companies/groups) are seeing the traditional media as less effective while the new social medias are unproven. It's that leap of faith that advertisers are starting to make. For the media companies it is a bit confusing to shift there business models. The information you have presented clearly shows that the shift is happening, and faster than many may have expected. To what degree the recent/current recession increased the adoption I don't know, but I suspect it was a major factor as we all looked for value for the money spent vs. the less quantifiable more traditional media. Great post. Thanks.

Re: We’re Spending More Time with Social Media: Advertisers Follow

Maggie — Fri, 16 Oct 2009 16:29:45 -0000

Great post! I must say the results of that study are not surprising, but its great to see them laid out so clearly! The proof that social media is a growing phenomenon is undeniable!

Re: We’re Spending More Time with Social Media: Advertisers Follow

Jake Neeley — Fri, 16 Oct 2009 11:15:45 -0000

Thanks for the information. I always love seeing some real numbers. I have wondered the effectiveness of Twitter and its uses for business strategy. One would be blind to say there is not strategic opportunity for companies to be on Twitter, as well as other social media networks. But for many the likelihood that they will actually be read on their followers home page is slim!

What do you consider best practice for contacting your followers?