briansolis - Latest Comments in The Social Media Manifesto

Re: The Social Media Manifesto

Enrico Bianchessi — Thu, 07 May 2009 08:55:00 -0000

Brian, when you say "Monologue has given way to dialog" you are right, but what I can see, very often, are companies that keep on with their monologue through Facebook, Twitter,and blogs; the big challenge is making then understand the "nature" of the change. Maybe we shouldn't call them "media"....

Re: The Social Media Manifesto

Paula Andrea Pyle — Fri, 13 Feb 2009 12:30:00 -0000

Wow! Fantastic article. For all of us who are brand new to this type of communicating, your pinpointed information proves to be invaluable. And, for those who are saavy to the 'words of social media wisdom', a jumpstart ignition key has been thoroughly inserted. Thanks for the insight. We're all going to grow with you.

Cosmically,
Paula Andrea, MA

Re: The Social Media Manifesto

Quired — Tue, 10 Feb 2009 11:58:00 -0000

That has to be one of the most comprehensive articles on the future of social media marketing I have read.

Extremely well thought out and thought provoking.

I know this is a bit dated but I just came across this. (Through Monitter.com powered by Twitter by the way.)

Words of wisdom indeed.
"Monologue has given way to dialog."

One of the most important words in the english dictionary in my opinion is "relate".

It's the best way to buy, to sell, to help, to create, to build, to discover, etc., etc.

And social media is an effective way to power relationships.

The tools social media marketing offers combined with good intent and great content extend the reach of the message to the individual beyond the masses.

When they relate personally they may be more apt to make a connection and ultimately make a purchase or decision that may benefit THEM.

Of course it is not the magic pill.

As humans we will always figure out a way to screw it up to no let us get the most out of the potential but it does move us forward.

Great post Brian.

Re: The Social Media Manifesto

j d ebberly — Wed, 01 Oct 2008 02:12:00 -0000

This is a well-thought-out and well-written article, Brian. I'm going to print it out and sit down and read and think about it for a few days.

You should start a discussion about it over at FriendFeed and we can all discuss it.

I've just subscribed to your blog on my Google Reader account. I have also bookmarked it on Del.icio.us.

Your Social Media Manifesto is an excellent exemplar of what Yaro Starak would refer to as Pillar Content. It amounts to a reference work for all-time.

Thanks again for sharing it with us all. It's thought provoking.

There is no doubt in my mind that your Social Media Manifesto is a must-read for all bloggers and marketers.

Re: The Social Media Manifesto

Dave Allen — Sat, 05 Jul 2008 17:00:00 -0000

Brian, that's an interesting article and I have posted your ThinkFree doc version on my blog for others to read. I also used some of your insights, with credit of course, in a post today about how we use Social Media/PR 2.0 ideas at Nemo Design.
You can read it here.

Re: The Social Media Manifesto

Marta Kagan — Wed, 02 Jul 2008 16:58:00 -0000

Brian,
Love your blog, your work... and most of all, your ability to articulate the ins & outs of social media. You make my job easier ;).

I used some excerpts from this piece in a presentation I put together lovingly entitled "What the F**K is Social Media?" Got you on multiple slides & in the credits. Thanks for the insight & the inspiration! Here's a link to the preso http://tinyurl.com/5gljbq

Re: The Social Media Manifesto

Brittany Creamer — Mon, 09 Jun 2008 17:57:00 -0000

This is amazingly compelling, at least for now. The key for a true social media manifesto is to have a manifesto that is not set in stone. A truly 2.0 manifesto will be fluid, a wiki open to everyone for edits and tweaks as time passes and technology changes. Until then, bravo!

Re: The Social Media Manifesto

Brittany Creamer — Mon, 09 Jun 2008 17:56:00 -0000

This is amazingly compelling, at least for now. The key for a true social media manifesto is to have a manifesto that is not set in stone. A truly 2.0 manifesto would fluid, a wiki open to everyone for edits and tweaks as time passes and technology changes. Until then, bravo!

Re: The Social Media Manifesto

Miss Attitude — Mon, 26 May 2008 13:04:00 -0000

Great post! All very practical and doable advice.

Re: The Social Media Manifesto

Wakezilla — Thu, 22 May 2008 21:39:00 -0000

Very impressive. I hope you don't mind I reposted on insocialmedia.com

Respectfully,

Nelson Bruton

Re: The Social Media Manifesto

ruby quince — Thu, 17 Apr 2008 12:49:00 -0000

excellent article with lots of insight - thanks!

Re: The Social Media Manifesto

LorraineCas — Sun, 02 Dec 2007 22:38:00 -0000

Thanks Brian. I just finished listening to your interview on BlogTalkRadio and decided I needed to read this article from the comments being stated. I am glad I did. I am in the process of understanding how companies should engage in Social Media and this is an amazing overview. Thanks!!

Re: The Social Media Manifesto

Joseph Thornley — Fri, 02 Nov 2007 13:03:00 -0000

Brian, This is an all-time best post. Inspirational. Informative. Big picture. It's almost five months since you wrote it, but I still find myself referring back to it and sending others to read it as well.

Thank you for having put so much thought into this.

Re: The Social Media Manifesto

mjmantey — Mon, 29 Oct 2007 09:26:00 -0000

Hey Brian, I've added you to my reader and will now be watching you more regularly. Great passionate aggregation of advice, strategy and action. Trouble though . . . for PR to sit at the marketing table, and frankly the business table these actions have to lead to known business results. All of our clients are asking for this, predictive, proven, whatever, it has to lead to something.

The challenge - claim the ground that validates using any or all of this; and in what amounts. The philosophy of dialogue we know is RIGHT; now we've got to prove it. Using flimsy post-campaign research and supposition metrics established in the advertising age 50 years ago won't cut it.

Re: The Social Media Manifesto

canadian52 — Mon, 13 Aug 2007 11:23:00 -0000

Great article. I think the future of communications will be so vast that people will be overwhelmed by the amount of evolution of communication. Communication is a life skill and people often need more help than they think when interacting with other employees or customers in a workplace. An alternative is to hire a life coach to help someone like an HR Manager to teach or learn communications skills that he/she may not have learned in school. www.justcoachit.com is the webpage of an excellent coach, who uses the "Five Wolves" approach to dealing with the challenges of life and business. Check out the blog attached to this site.

Re: The Social Media Manifesto

Jessica M — Tue, 07 Aug 2007 16:06:00 -0000

Great article! Thank you :)

Re: The Social Media Manifesto

Andrea Vascellari — Wed, 04 Jul 2007 10:01:00 -0000

Hello Brian!

What a great post! Well done, I'm almost speechless...

Andrea

Re: The Social Media Manifesto

Geoff_Livingston — Sat, 16 Jun 2007 16:31:00 -0000

Dear anonymous, me thinks thou protest too much. At least on this blog.

Here's the deal. Brian's a PR guy. We as a breed seek earned opportunities, and the open forum you reference represents one of them.

If a forum allows this content, then they must welcome it. If they feel this content intrudes on them or editorial standards or the community, then they can always ask users to submit stories for consideration and review them. They can also simply take Brian's post down.

But beefing here -- especially "anonymously" -- makes no sense, and to be frank, means nothing to the referenced forum, its readers or to Brian's readers. Folks like me.

Re: The Social Media Manifesto

David — Wed, 13 Jun 2007 12:36:00 -0000

Great article!

Re: The Social Media Manifesto

Anonymous — Wed, 13 Jun 2007 12:32:00 -0000

People who opt into a conversation that's about the thing being marketing should expect a sales pitch in that context - that's fair. What isn't is going into social media sites that have nothing to do with what's being marketed and having pitches thrown at them, or the site used for marketing purposes without the consent of the user community or the people who make the site. That's illegitimate use, and that's spam.

Personally I find this idea that any conversation is a marketing target to be offensive and disingenuous.

Re: The Social Media Manifesto

Chris Heuer — Tue, 12 Jun 2007 17:43:00 -0000

Good post and great session yesterday Brian. I will add this to my summer reading list... :)

Seriously, very comprehensive overview - will let you know when we get the video online to add that to this post.

As for the anonymous comment - obviously many people still have a trouble with making assumptions. As a profession, communicators clearly have a long way to go to overcome the entrenched stereotypes and prejudices of a population fed up with being manipulated and overwhelmed with pointless messages. For his benefit, let me just point out that if people opt in to the conversation and the people communicating are sharing value with good intentions rather than merely trying to part a fool from their money, ITS NOT SPAM.

Re: The Social Media Manifesto

Sandy — Tue, 12 Jun 2007 16:56:00 -0000

This is the most in-depth look at social media I've seen in one place at one time.

Kudos.

Re: The Social Media Manifesto

Victor Karamalis — Tue, 12 Jun 2007 16:06:00 -0000

Respect equals authenticity. If you do not have that, trust goes out the door. Your manifesto is quite detailed and I can definitely say that the combined insights you have written down really does play into the existing blogosphere. It also brings back the small town feel that has been lacking in certain parts of society(such as business) for quite some time now.

Re: The Social Media Manifesto

LA Lassek — Tue, 12 Jun 2007 14:56:00 -0000

Here I am, officially 'signing' this manifesto.

Brian, your post clearly underscores the intricacies of any social media intersection and interaction.

The best part about the Democratization of communications is that both media and marketers are learning, together. Thank you for putting the communication back into marketing communications.

-LA Lassek

Re: The Social Media Manifesto

Anonymous — Tue, 12 Jun 2007 11:04:00 -0000

Does it occur to you that any of these services aren't designed nor intended to be your free marketing tools? All you've done is dress up spam in some new clothes.