briansolis: The Social Media Manifesto – Integrating Social Media into Marketing Communications
Drew Meyers
· 2 years ago
Wow. Fantastic article - you hit the nail on the head.
Alan
· 2 years ago
Brian,
This is truly an impressive effort. It's the most comprehensive, informative and practical commentary on Social Media that I have seen on or off the web.
Great job!!
Alan Levy
Geoff_Livingston
· 2 years ago
Favorite comment in all of this:
"What does the future of integrated marketing and communications look like? It’s a mashup of new media and traditional media – all with the common goal of engaging people and influencers on their terms."
And that' the real rub of social media. As time passes users will no longer sit back and accept being dictated to, they'll demand the same type of dialogue (or extensions of it) in traditional media, too. Traditional media will come to reflect new media. THe lines will blur...
Brilliant as always.
Ronna Porter
· 2 years ago
Its always refreshing to have great overviews like this to share with colleagues and clients who - as of yet - haven't understood both the opportunities and the threats associated with our rapidly changing behavioural, communications and marketing imperatives.
It creates the necessary sense of urgency to drive action, while giving a variety of options of where to make a start. Vitally, this should be based upon having objectives you are trying to achieve, not just coming up with 'something to do on Twitter.'
Great to see my old colleagues at HP leading the corporates into using the social media release.
Susan Scrupski
· 2 years ago
Dear Brian,
You had me at "hello."
Priceless, really.
Susan
Adam Zand
· 2 years ago
Brian, Great job on the Manifesto – big help for those in need of an overview and support to jump in. The next step is probably measuring results and sharing the business value of social media participation. With this, I no longer have a need for other newsworthy manifestos - Cluetrain, Communist, GNU, Unabomber. Seriously, great job!
Anonymous
· 2 years ago
Does it occur to you that any of these services aren't designed nor intended to be your free marketing tools? All you've done is dress up spam in some new clothes.
LA Lassek
· 2 years ago
Here I am, officially 'signing' this manifesto.
Brian, your post clearly underscores the intricacies of any social media intersection and interaction.
The best part about the Democratization of communications is that both media and marketers are learning, together. Thank you for putting the communication back into marketing communications.
-LA Lassek
Victor Karamalis
· 2 years ago
Respect equals authenticity. If you do not have that, trust goes out the door. Your manifesto is quite detailed and I can definitely say that the combined insights you have written down really does play into the existing blogosphere. It also brings back the small town feel that has been lacking in certain parts of society(such as business) for quite some time now.
Sandy
· 2 years ago
This is the most in-depth look at social media I've seen in one place at one time.
Kudos.
Chris Heuer
· 2 years ago
Good post and great session yesterday Brian. I will add this to my summer reading list... :)
Seriously, very comprehensive overview - will let you know when we get the video online to add that to this post.
As for the anonymous comment - obviously many people still have a trouble with making assumptions. As a profession, communicators clearly have a long way to go to overcome the entrenched stereotypes and prejudices of a population fed up with being manipulated and overwhelmed with pointless messages. For his benefit, let me just point out that if people opt in to the conversation and the people communicating are sharing value with good intentions rather than merely trying to part a fool from their money, ITS NOT SPAM.
Anonymous
· 2 years ago
People who opt into a conversation that's about the thing being marketing should expect a sales pitch in that context - that's fair. What isn't is going into social media sites that have nothing to do with what's being marketed and having pitches thrown at them, or the site used for marketing purposes without the consent of the user community or the people who make the site. That's illegitimate use, and that's spam.
Personally I find this idea that any conversation is a marketing target to be offensive and disingenuous.
David
· 2 years ago
Great article!
Geoff_Livingston
· 2 years ago
Dear anonymous, me thinks thou protest too much. At least on this blog.
Here's the deal. Brian's a PR guy. We as a breed seek earned opportunities, and the open forum you reference represents one of them.
If a forum allows this content, then they must welcome it. If they feel this content intrudes on them or editorial standards or the community, then they can always ask users to submit stories for consideration and review them. They can also simply take Brian's post down.
But beefing here -- especially "anonymously" -- makes no sense, and to be frank, means nothing to the referenced forum, its readers or to Brian's readers. Folks like me.
Andrea Vascellari
· 2 years ago
Hello Brian!
What a great post! Well done, I'm almost speechless...
Andrea
Jessica M
· 2 years ago
Great article! Thank you :)
canadian52
· 2 years ago
Great article. I think the future of communications will be so vast that people will be overwhelmed by the amount of evolution of communication. Communication is a life skill and people often need more help than they think when interacting with other employees or customers in a workplace. An alternative is to hire a life coach to help someone like an HR Manager to teach or learn communications skills that he/she may not have learned in school. www.justcoachit.com is the webpage of an excellent coach, who uses the "Five Wolves" approach to dealing with the challenges of life and business. Check out the blog attached to this site.
mjmantey
· 2 years ago
Hey Brian, I've added you to my reader and will now be watching you more regularly. Great passionate aggregation of advice, strategy and action. Trouble though . . . for PR to sit at the marketing table, and frankly the business table these actions have to lead to known business results. All of our clients are asking for this, predictive, proven, whatever, it has to lead to something.
The challenge - claim the ground that validates using any or all of this; and in what amounts. The philosophy of dialogue we know is RIGHT; now we've got to prove it. Using flimsy post-campaign research and supposition metrics established in the advertising age 50 years ago won't cut it.
Joseph Thornley
· 2 years ago
Brian, This is an all-time best post. Inspirational. Informative. Big picture. It's almost five months since you wrote it, but I still find myself referring back to it and sending others to read it as well.
Thank you for having put so much thought into this.
LorraineCas
· 2 years ago
Thanks Brian. I just finished listening to your interview on BlogTalkRadio and decided I needed to read this article from the comments being stated. I am glad I did. I am in the process of understanding how companies should engage in Social Media and this is an amazing overview. Thanks!!
ruby quince
· 1 year ago
excellent article with lots of insight - thanks!
Wakezilla
· 1 year ago
Very impressive. I hope you don't mind I reposted on insocialmedia.com
Respectfully,
Nelson Bruton
Miss Attitude
· 1 year ago
Great post! All very practical and doable advice.
Brittany Creamer
· 1 year ago
This is amazingly compelling, at least for now. The key for a true social media manifesto is to have a manifesto that is not set in stone. A truly 2.0 manifesto would fluid, a wiki open to everyone for edits and tweaks as time passes and technology changes. Until then, bravo!
Brittany Creamer
· 1 year ago
This is amazingly compelling, at least for now. The key for a true social media manifesto is to have a manifesto that is not set in stone. A truly 2.0 manifesto will be fluid, a wiki open to everyone for edits and tweaks as time passes and technology changes. Until then, bravo!
Marta Kagan
· 1 year ago
Brian, Love your blog, your work... and most of all, your ability to articulate the ins & outs of social media. You make my job easier ;).
I used some excerpts from this piece in a presentation I put together lovingly entitled "What the F**K is Social Media?" Got you on multiple slides & in the credits. Thanks for the insight & the inspiration! Here's a link to the preso http://tinyurl.com/5gljbq
Dave Allen
· 1 year ago
Brian, that's an interesting article and I have posted your ThinkFree doc version on my blog for others to read. I also used some of your insights, with credit of course, in a post today about how we use Social Media/PR 2.0 ideas at Nemo Design. You can read it here.
j d ebberly
· 1 year ago
This is a well-thought-out and well-written article, Brian. I'm going to print it out and sit down and read and think about it for a few days.
You should start a discussion about it over at FriendFeed and we can all discuss it.
I've just subscribed to your blog on my Google Reader account. I have also bookmarked it on Del.icio.us.
Your Social Media Manifesto is an excellent exemplar of what Yaro Starak would refer to as Pillar Content. It amounts to a reference work for all-time.
Thanks again for sharing it with us all. It's thought provoking.
There is no doubt in my mind that your Social Media Manifesto is a must-read for all bloggers and marketers.
Quired
· 10 months ago
That has to be one of the most comprehensive articles on the future of social media marketing I have read.
Extremely well thought out and thought provoking.
I know this is a bit dated but I just came across this. (Through Monitter.com powered by Twitter by the way.)
Words of wisdom indeed. "Monologue has given way to dialog."
One of the most important words in the english dictionary in my opinion is "relate".
It's the best way to buy, to sell, to help, to create, to build, to discover, etc., etc.
And social media is an effective way to power relationships.
The tools social media marketing offers combined with good intent and great content extend the reach of the message to the individual beyond the masses.
When they relate personally they may be more apt to make a connection and ultimately make a purchase or decision that may benefit THEM.
Of course it is not the magic pill.
As humans we will always figure out a way to screw it up to no let us get the most out of the potential but it does move us forward.
Great post Brian.
Paula Andrea Pyle
· 10 months ago
Wow! Fantastic article. For all of us who are brand new to this type of communicating, your pinpointed information proves to be invaluable. And, for those who are saavy to the 'words of social media wisdom', a jumpstart ignition key has been thoroughly inserted. Thanks for the insight. We're all going to grow with you.
Cosmically, Paula Andrea, MA
Sue Choppers-Wife / http://pea
· 9 months ago
wow, social marketing 101! I came via your e-book, A Guide to Blogger Relations (still in the middle of that too!) It was recommended by Matt at 1000 Markets. I'm part of a managing team for the Peace & Love market there, and this intuitively is the direction we want to go in. I am brand new to marketing of any sort but I find I am loving it and the learning curve that goes with it.
I do want to say thank you for SHARING. As an artist I believe that some things are meant to be shared to enrich each other and even though I want to sell my own works of art, I think the tradition of art is as, if not more, important. I think highly of those who share knowledge freely as it can only enrich us all.
Thanks for the enriching!
Authority Networker
· 8 months ago
In terms of internet network marketing, social media channels offer many opportunities of earning your first one million dollars or more. Social media marketing can help you find free mlm leads, get guaranteed paid signups and build your downline via the people you invite to view your profile and become your friends. Social media, which taps into a familiar concept called attraction marketing, lets you build relationships with your targeted audience. The results will be much more favorable then if you were to try to hard-sell everything.
Enrico Bianchessi
· 7 months ago
Brian, when you say "Monologue has given way to dialog" you are right, but what I can see, very often, are companies that keep on with their monologue through Facebook, Twitter,and blogs; the big challenge is making then understand the "nature" of the change. Maybe we shouldn't call them "media"....
Trond
· 2 months ago
Hi! Just posted a Basics of Marketing and Considerations for Social Media Communication post on my blog.
After following you on Facebook, Twitter and here in your blog I think this is highly relevant for this post.
All Comments
This is truly an impressive effort. It's the most comprehensive, informative and practical commentary on Social Media that I have seen on or off the web.
Great job!!
Alan Levy
"What does the future of integrated marketing and communications look like? It’s a mashup of new media and traditional media – all with the common goal of engaging people and influencers on their terms."
And that' the real rub of social media. As time passes users will no longer sit back and accept being dictated to, they'll demand the same type of dialogue (or extensions of it) in traditional media, too. Traditional media will come to reflect new media. THe lines will blur...
Brilliant as always.
It creates the necessary sense of urgency to drive action, while giving a variety of options of where to make a start. Vitally, this should be based upon having objectives you are trying to achieve, not just coming up with 'something to do on Twitter.'
Great to see my old colleagues at HP leading the corporates into using the social media release.
You had me at "hello."
Priceless, really.
Susan
Great job on the Manifesto – big help for those in need of an overview and support to jump in.
The next step is probably measuring results and sharing the business value of social media participation.
With this, I no longer have a need for other newsworthy manifestos - Cluetrain, Communist, GNU, Unabomber.
Seriously, great job!
Brian, your post clearly underscores the intricacies of any social media intersection and interaction.
The best part about the Democratization of communications is that both media and marketers are learning, together. Thank you for putting the communication back into marketing communications.
-LA Lassek
Kudos.
Seriously, very comprehensive overview - will let you know when we get the video online to add that to this post.
As for the anonymous comment - obviously many people still have a trouble with making assumptions. As a profession, communicators clearly have a long way to go to overcome the entrenched stereotypes and prejudices of a population fed up with being manipulated and overwhelmed with pointless messages. For his benefit, let me just point out that if people opt in to the conversation and the people communicating are sharing value with good intentions rather than merely trying to part a fool from their money, ITS NOT SPAM.
Personally I find this idea that any conversation is a marketing target to be offensive and disingenuous.
Here's the deal. Brian's a PR guy. We as a breed seek earned opportunities, and the open forum you reference represents one of them.
If a forum allows this content, then they must welcome it. If they feel this content intrudes on them or editorial standards or the community, then they can always ask users to submit stories for consideration and review them. They can also simply take Brian's post down.
But beefing here -- especially "anonymously" -- makes no sense, and to be frank, means nothing to the referenced forum, its readers or to Brian's readers. Folks like me.
What a great post! Well done, I'm almost speechless...
Andrea
The challenge - claim the ground that validates using any or all of this; and in what amounts. The philosophy of dialogue we know is RIGHT; now we've got to prove it. Using flimsy post-campaign research and supposition metrics established in the advertising age 50 years ago won't cut it.
Thank you for having put so much thought into this.
Respectfully,
Nelson Bruton
Love your blog, your work... and most of all, your ability to articulate the ins & outs of social media. You make my job easier ;).
I used some excerpts from this piece in a presentation I put together lovingly entitled "What the F**K is Social Media?" Got you on multiple slides & in the credits. Thanks for the insight & the inspiration! Here's a link to the preso http://tinyurl.com/5gljbq
You can read it here.
You should start a discussion about it over at FriendFeed and we can all discuss it.
I've just subscribed to your blog on my Google Reader account. I have also bookmarked it on Del.icio.us.
Your Social Media Manifesto is an excellent exemplar of what Yaro Starak would refer to as Pillar Content. It amounts to a reference work for all-time.
Thanks again for sharing it with us all. It's thought provoking.
There is no doubt in my mind that your Social Media Manifesto is a must-read for all bloggers and marketers.
Extremely well thought out and thought provoking.
I know this is a bit dated but I just came across this. (Through Monitter.com powered by Twitter by the way.)
Words of wisdom indeed.
"Monologue has given way to dialog."
One of the most important words in the english dictionary in my opinion is "relate".
It's the best way to buy, to sell, to help, to create, to build, to discover, etc., etc.
And social media is an effective way to power relationships.
The tools social media marketing offers combined with good intent and great content extend the reach of the message to the individual beyond the masses.
When they relate personally they may be more apt to make a connection and ultimately make a purchase or decision that may benefit THEM.
Of course it is not the magic pill.
As humans we will always figure out a way to screw it up to no let us get the most out of the potential but it does move us forward.
Great post Brian.
Cosmically,
Paula Andrea, MA
I do want to say thank you for SHARING. As an artist I believe that some things are meant to be shared to enrich each other and even though I want to sell my own works of art, I think the tradition of art is as, if not more, important. I think highly of those who share knowledge freely as it can only enrich us all.
Thanks for the enriching!
Just posted a Basics of Marketing and Considerations for Social Media Communication post on my blog.
After following you on Facebook, Twitter and here in your blog I think this is highly relevant for this post.
Sincerely,
Trond - Author @ Moneyonline.net