Brian Solis has some interesting stats on second life
briansolis
· 2 months ago
Definitely very interesting to say the least...
Wizard Gynoid
· 2 months ago
perhaps this kind of impressive growth will silence those critics who delight in forecasting the failure of linden labs and secondlife.
jeff_molander
· 2 months ago
Brian... I'm not that impressed -- honestly. I'm increasingly un-impressed at quantitative measures of the Web experience and in particular, social media. You've got a great summary here -- don't get me wrong. And this is noteworthy. But I think we read a lot of this -- day in and day out. What about the quality of those text messages that get sent? How many are commercial v personal, effective commercial messages, misplaced krass come-ons? What about the quality?
USA Today http://budurl.com/l6wb is breathless to shout the numbers but the social media realm isn't about quantity -- it's about quality. From a user/consumer side to the MARKETER side too. Yet all we do is throw money at banners on Facebook -- and ignore research that continually suggests what a waste it all is.
Why? Faux research like comScore's from what I gather: "Twitter users spend 66% more dollars on the Internet than non-Twitter users!" and similar drivel.
Marketers seem committed to using social quantitatively -- mass communications. Banners. Talking "at." Not prompting for CONTINUED, systematic engagement that leads down the sales funnel.
Just my thoughts but what am I missing here or just not getting?
briansolis
· 2 months ago
Jeff, I think overall what's most interesting to me is that SL is still an interesting phenomenon and an under appreciated and understood opportunity for study and engagement. But you're right, in the end, these numbers must be more substantive to truly invite me to spend more time analyzing their meaning. Although W. James Au seems to do great work: http://nwn.blogs.com/nwn/2009/10/new-world-news...
All Comments
I'm not that impressed -- honestly. I'm increasingly un-impressed at quantitative measures of the Web experience and in particular, social media. You've got a great summary here -- don't get me wrong. And this is noteworthy. But I think we read a lot of this -- day in and day out. What about the quality of those text messages that get sent? How many are commercial v personal, effective commercial messages, misplaced krass come-ons? What about the quality?
USA Today http://budurl.com/l6wb is breathless to shout the numbers but the social media realm isn't about quantity -- it's about quality. From a user/consumer side to the MARKETER side too. Yet all we do is throw money at banners on Facebook -- and ignore research that continually suggests what a waste it all is.
Why? Faux research like comScore's from what I gather: "Twitter users spend 66% more dollars on the Internet than non-Twitter users!" and similar drivel.
Marketers seem committed to using social quantitatively -- mass communications. Banners. Talking "at." Not prompting for CONTINUED, systematic engagement that leads down the sales funnel.
Just my thoughts but what am I missing here or just not getting?