briansolis - Latest Comments in The Future of the Social Web

Re: The Future of the Social Web

Vivian Dilberd — Thu, 30 Aug 2012 02:36:08 -0000

Each level of development is along with regular dimensions of factors we understand and is crucial for success.

Re: The Future of the Social Web

JDeragon — Fri, 27 Nov 2009 07:05:14 -0000

Nice article Brian.

Personally I envision what Doc Searls new book titled "The Intention Economy". Instead of the web silos sucking markets to them we the people will be enabled to decide and pull which markets are relevant to our interest, our needs and wants. By this I mean the web will evolve and enable us to maintain our own "virtual homes" and when we seek something all we'll do is ask and it will come to use on our terms and our time.

The ultimate "social" process will be when we have even greater influence over markets and control which markets we participate in. Make sense?

Re: The Future of the Social Web

jessiedb — Sun, 15 Nov 2009 11:58:09 -0000

Great article!

I think it is interesting how technology has evolved through the years and how the social web is now the basis for many businesses and means of communication. It is also interesting to see how the social web is predicted to evolve in the future. I have been learning about CRM (customer relationship marketing) in my classes, and it is interesting how CRM has transformed to SRM for the world on the web.

Re: The Future of the Social Web

Gabe Chesman — Sat, 14 Nov 2009 10:53:21 -0000

@Brian There's always collateral damage.

Re: The Future of the Social Web

briansolis — Sat, 14 Nov 2009 10:22:34 -0000

Gabe, we've seen examples of this consumer influence exerted. It certainly sets the stage for Doc Searls' idea of VRM...

Re: The Future of the Social Web

Gabe Chesman — Sat, 14 Nov 2009 10:18:12 -0000

@Brian Do you think a time will come when consumers have the upper hand and manipulate their relationships?

Re: The Future of the Social Web

Christine, Addiction Recovery — Mon, 09 Nov 2009 05:42:24 -0000

An interesting post. Thanks for sharing.

Re: The Future of the Social Web

📊DrKPI.com👨‍💼U.E. Gattiker — Fri, 06 Nov 2009 03:44:57 -0000

Dear Brian

I love this post and it got me thinking and I begun reflecting. Let me share a bit with you and your many readers.

For us with MyComMetrics (http://My.ComMetrics.com) innovation is a stage-by-stage process (idea to prototype) where each stage of development is combined with regular measurements of factors we perceive as critical for achieving success, particularly regarding time used and money spent ... to the success in the market as reflected by new subscribers and their feedback about the product.

I am having a difficult time to see where social networks innovate here? Yes, of course they provide feedback or they signal thumbs up or down about what we did ..... they even provide suggestions for improvement and so forth. But they did not come up with the original idea, did they?

I still believe that crowdsourcing is a myth or misconception – crowds do not innovate, individuals do. In fact the wisdom of crowds can only be conventional. So social networks may help but I cannot see where they innovate. Maybe you can help me on this one?

Thanks for this nice post.

Urs
@ComMetrics

PS. One of my esteemed friends has even suggested that crowdsourcing is: "... to me simply a stupid mashup of a word and it smacks of the lowest common denominator."

Re: The Future of the Social Web

Brian Anderson — Wed, 04 Nov 2009 11:09:12 -0000

I agree Josh and would be very interested in marketers comments on what they are doing to push the boundaries...

(the other) Brian

Re: The Future of the Social Web

Venessa — Wed, 04 Nov 2009 09:00:35 -0000

i think about this a lot too. in the way that gravatar automatically puts your profile pic up around the social networks, and as you mentioned, OpenID, what if there was a service that automatically posted your links to all your social networks/platforms? for instance, it would be nice if when i found an interesting article, i could automatically send it to delicious, twitter, twine, facebook if relevant, groups in linkedin, etc. perhaps the app could be embedded in the toolbar in the browser, and when you click it to link an article, a box would pop up with all your networks, and you could simply check the boxes of the places you wanted to send the article. that would be so convenient...

... just one of a million ideas running thru my head

Re: The Future of the Social Web

axelschultze — Tue, 03 Nov 2009 15:05:09 -0000

Well done. Please see our early definition of SRM at http://www.socialrelationsh... - on November 16 we will introduce the first social relationship management tool. XeeSM/SRM http://xeesm.com/

Axel
http://xeesm.com/AxelS

Re: The Future of the Social Web

ggruber66 — Tue, 03 Nov 2009 14:11:10 -0000

Daniel, I was listening to a podcast the other day and an author (maybe Bill Simmons hawking "The Book of Basketball") talking about Amazon and they 'let slip' that the "Customers Who Bought..." links are actually paid ad sponsorships, not a complex algorithm. A little disappointing and feels kind of slimy.

Re: The Future of the Social Web

Guillaume | Azimut — Tue, 03 Nov 2009 12:04:17 -0000

Re: The Future of the Social Web

Richard Stacy — Tue, 03 Nov 2009 05:15:15 -0000

I must confess I had always found that Forrester analysis a little complicated and insufficiently forward-looking. For me the shift that social media is bringing is from places (web sites, networks even) to spaces (conversations, twitter tags). This because the fundamental change at the heart of social media is the separation of information from a dedicated means of distribution. Information is free and can therefore do its own thing. Information will increasingly shape and create its own network, not the other way around, in the same way that a particular external stimulus lights up a particular pathway (network) in the brain. Understand the nature of digital space and how influence works within this (freeing yourself from a focus on digital places) and you will understand the future of social media.

The Forrester analysis is too rooted in the concept of digital place with insufficient attention to the dynamics of digital space.

Re: The Future of the Social Web

Teena — Tue, 03 Nov 2009 03:11:11 -0000

Great article you have, in-depth. I wasn't aware of this until now. Thanks.

Re: The Future of the Social Web

Rob Poitras — Mon, 02 Nov 2009 14:23:19 -0000

This gives a great overview of the future. But people shouldn't forget that now is the time to start caring about their customers and connect with them via the sites they are on currently.

Re: The Future of the Social Web

Bernie Ritchie — Mon, 02 Nov 2009 04:44:42 -0000

Very helpful intro to Forrester's Future of Social Web report courtesy of social web expert @briansolis

Re: The Future of the Social Web

Barney Lerten — Sun, 01 Nov 2009 12:50:33 -0000

Oh, and to give you an idea of the resistance I face, we now have a huge online community of commenters, mainly anonymous, at our Website. But they can only post comments on local stories - WorldNow scratched their head on why I'd want to let our visitors comment on national stories. Sigh.

It's like I'm in a WWI foxhole, and as the bullets fly and we gain muddy ground by inches, I see an ELO-colored spaceship flying overhead. I keep pointing... they keep shooting and slipping in the mud;-)

Re: The Future of the Social Web

Josh Bernoff — Sun, 01 Nov 2009 12:37:12 -0000

Brian, since the report was published, I've frankly been disappointed in the slow progress towards a common ID.

What can we do to accelerate this? Because the Web is fragmenting due to separate identities, which frankly makes this future hard to get to.

Re: The Future of the Social Web

Barney Lerten — Sun, 01 Nov 2009 12:32:42 -0000

Deep thoughts for a 'simple reporter' to grasp, but ... it's why I'm using Seesmic, to try to see if my aging brain can adequately multi-task across several (work/home, Twitter/Facebook) accounts. Simpler the better, I agree. I've been wrestling for months with sign-in conflicts between our TV station's WorldNow Website and the third-party bolt-on JS-Kit comment system (can't seem to require authentication without shutting the door accidentally to most/all comments - and can't sign in from home even with JS-Kit's help.)
Single sign-on, universal conversation API - that's the discussion I was having with others as Sidewiki launched, but it seems not to be getting a lot of buzz/traction (and some opposition.)
Then there's the idea of WHOSE platform becomes universal. I've hit a variant of this problem with the fact that the Website I help run somehow blocks being logged in via Google Accounts (so I can't use Sidewiki there or at a few other sites), and it's not a Google problem because the Windows Live sign-in also is blocked - even when I'm logged in on other tabs. And it's not a PC problem because I see it across numerous PCs.
In other words, some piece of code is blocking that log-in presumably. If someone likes one social Web/platform offering over others, or doesn't like them at all, could they block access like this? Does make me wonder if the global social Web system would have so many holes in it - intentionally or othewise - so as to make it hard to universalize (is that a word?;-)

Re: The Future of the Social Web

DanielPBingham — Sat, 31 Oct 2009 12:29:36 -0000

Brian, Baynote's technology looks very interesting - is this the technology Amazon.com uses? I know I have bought a number of products based on the "Customers Who Bought This Item Also Bought" suggestions.

I imagine their next step is to include information from the user's so-called social circle in the suggestions, like the way Google's Social Search adds to search results. As I mentioned in my previous comment, I think the big leap forward will be the shift from being informed that "strangers who may be like me" took this action to "my social circle" took this action. I would actually like to see both sets of information - where the masses and my social circle agree is where I am really going to pay attention as a consumer.

Re: The Future of the Social Web

Andrew J Scott — Sat, 31 Oct 2009 07:18:19 -0000

Great post Brian!

The technical challenges of intelligently processing the (un)natural language which social interactions produce is huge. I say "un"natural as tweets, for example, do not adhere to regular conversation or language practises.

The coming together of mutiple IDs is something we've all been waiting for for a while and Facebook connect is largely beginning to succeed where the geeky easily misunderstood OpenID did not.

Once that happens the question of personalisation remains. "Crowd sourcing" (a dubious term at best) is not enough. Analysis of mass habits goes some way to provide a basic filtering of content (i.e. forms of collaborative filtering) but trust networks and reputation engines based upon taste and past behaviour are the future (although admittedly, I'm bias http://blog.rummble.com/whatisrummble/ ) as only they provide a real level of personalised filtering beyond the sentiment of the crowd.

Re: The Future of the Social Web

Torben Rick — Sat, 31 Oct 2009 01:12:12 -0000

Great article - Thanks.

Torben Rick

Re: The Future of the Social Web

briansolis — Fri, 30 Oct 2009 20:13:29 -0000

Love this idea! Can we take this to DM or email? Thank you!

Re: The Future of the Social Web

charlierobinson — Fri, 30 Oct 2009 17:30:14 -0000

excellent article and comments... thanks for the thoughts xc