briansolis - Latest Comments in The Decline of Traditional Advertising and the Rise of Social Media

Re: The Decline of Traditional Advertising and the Rise of Social Media

briansolis — Sat, 11 Dec 2010 14:03:01 -0000

Thank you for bringing back into the spotlight.

Re: The Decline of Traditional Advertising and the Rise of Social Media

Andrew Nhem — Fri, 10 Dec 2010 11:47:24 -0000

I've recently come across your article during some secondary research on social media and marketing for an employer. It's fascinating how what you've suggested will happen in the next five years or so at the time has sped up quite dramatically.

As 2010 comes to a close, it's exciting to see social media efforts for business who gave a darn finally bear fruit. For those who didn't they can try and catch up to the 120mph trend train.

For small business watching from the sidelines, we get to work off the hunger to be big. Oh what a great 2011 it will be. Thanks for the archived post!

Re: The Decline of Traditional Advertising and the Rise of Social Media

Mike — Mon, 09 Nov 2009 12:46:58 -0000

On line resources on line are not one bit cheaper if you dont believe me go to ebay i bought cher russian dolls and it cost i bomb

Re: The Decline of Traditional Advertising and the Rise of Social Media

same23 — Mon, 13 Jul 2009 12:26:26 -0000

As traditional print advertising decreases drastically, new Paid Search campaigns are indeed steadily on the rise.

Re: The Decline of Traditional Advertising and the Rise of Social Media

paul merrill — Wed, 08 Jul 2009 15:51:01 -0000

I was amused that all the discussion for this article is via twitter.

When Twitter starts using advertising, they will KILL all.

Re: The Decline of Traditional Advertising and the Rise of Social Media

Kenneth Yeung — Wed, 08 Jul 2009 11:39:24 -0000

Great blog post here, Brian. Way to put things simply about how the world is moving towards the web age when it comes to marketing and putting less money into traditional forms that just aren't working anymore. I wouldn't necessarily say that marketers are "abandoning" traditional advertising/marketing but I personally see the potential of using online resources as, like you said, they are cheaper to enact. This research from Forrester only strengthens that argument for going online. Plus there's much more personalization and customization to actually "get to know" who your customers are. I think the military adage is "don't spray and pray" - this is what the traditional advertising is doing, but with online means, you're looking at where your customers are going and what their activity is online and that's how you're going to keep them as customers. Lastly, isn't it also about portability and mobility? Your customers/community wants to have your content on the go or have multiple areas where they can learn more about your product, services and wares? If you're just throwing it onto a press release or advertisement in the New York Times, what information is shared and how can this be spread virally? Thanks for writing this up. I really enjoyed reading it.