DISQUS

Kenneth Yeung · 5 months ago

Great blog post here, Brian. Way to put things simply about how the world is moving towards the web age when it comes to marketing and putting less money into traditional forms that just aren't working anymore. I wouldn't necessarily say that marketers are "abandoning" traditional advertising/marketing but I personally see the potential of using online resources as, like you said, they are cheaper to enact. This research from Forrester only strengthens that argument for going online. Plus there's much more personalization and customization to actually "get to know" who your customers are. I think the military adage is "don't spray and pray" - this is what the traditional advertising is doing, but with online means, you're looking at where your customers are going and what their activity is online and that's how you're going to keep them as customers. Lastly, isn't it also about portability and mobility? Your customers/community wants to have your content on the go or have multiple areas where they can learn more about your product, services and wares? If you're just throwing it onto a press release or advertisement in the New York Times, what information is shared and how can this be spread virally? Thanks for writing this up. I really enjoyed reading it.

paul merrill · 5 months ago

I was amused that all the discussion for this article is via twitter.

When Twitter starts using advertising, they will KILL all.

same23 · 5 months ago

As traditional print advertising decreases drastically, new Paid Search campaigns are indeed steadily on the rise.

Mike · 1 month ago

On line resources on line are not one bit cheaper if you dont believe me go to ebay i bought cher russian dolls and it cost i bomb