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Is the UK really that different from the overall picture? Or is the Technorati data too self-selecting to give an accurate picture?
Certainly, at the very least I think a fair degree of scepticism about whether or not the Technorati data should be taken as gospel is in order.
My two cents reviewing the data. As Karen mentions above, BlogHer's study findings are quite different. :)
I also think this qualifies for the longest and most detailed blog post of all time. Thanks for the insight!
While I know there are some questions about the source (interesting to see the blogger bubble right in the middle of Technorati's heyday and a drop off as new bloggers don't consider it as important as it used to be), your original point is valid: The death of blogs is greatly exaggerated. If anything, blogging will continue to see an upswell not in the numbers of bloggers but in the importance of content shared.
Hope all is well with you Brian.
Best,
Rich
Re: Blogger relations and so-called Magic-Middle bloggers. The fashion brand we represent - WHERE - have seen real value from just one link from a 'Magic-Middle' Blogger. Online sales have more than doubled (admittedly form a low base) but they have also been approached by two retailers who ordered a couple of hundred shoes - just off the back of one positive blog post.
We first tried to approach some A-list fashion bloggers in the UK. We listened and tailored our emails to them specifically and had no response. It was then that we downloaded your ebook and your thoughts on then 'Magic Middle'. And that certainly worked for us. So a big thank you from RAAK.
I'm intrigued to see so many more men still blogging compared to women. Over here in Sweden I've started to feel it had switched around with women being really active blogging and tweeting, overtaking men.
Perhaps the Nordic region is a precursor to what will happen elsewhere.
I think some of this continued blogging energy is fueled by Twitter and other social media platforms that most of us are using to help sift through internet noise and bring interested readers to specific blog posts - our own and others. Nothing encourages attention to content quality and consistency better than knowing that people are going to read your work, comment on it, perhaps debate about it. Waiting for people to find a blog is a little like hoping Google organic searches will send people to your website. Increasingly unlikely.
As for corporate blogging, I expect to see it increasing on the rise. Do you? Companies need to provide a spot on their websites for community conversation. We increasingly expect it. They know it. And it may be the ultimate antidote to potential Google Side Wiki clutter on their website.
Thanks again for the great post.
- Robin
Had thought a few ideas to share but haven’t had the time until 2day!
I don’t think blogs are dead at all.
It’s true that there are zillion blogs too me-centered or marketing-oriented instead of common-interest-centered. But there are indeed many extremely valuable blogs in almost every domain.
I think I haven’t found in your analytics a reference to comments (both in quantitative and qualitative terms) which are an important part of blogosphere.
It’s also true that many blog comments are irrelevant (such as “great post”, “thank you for sharing” and the sort) but quite often comments are as rich and interesting as the original post.
In our museum’s blog, (http://www.blogmuseupicassobcn.org/en) we still receive few comments, but the comments we get, we treasure.
Conxa
@innova2