DISQUS

David · 2 years ago

You have designer luggage? Sheesh, I just have a big ol' clunky black bag. ;)

Seriously, I guess I don't know what all the hubbub is and why we need to assign "2.0" or now "3.0" or goofy buzzwords to everything. To me it's just know your audience and give them what works best for them. For some it will be the old-school press release. But other techno-savvy folks need something more, so you're developing a pretty cool way to give them what they need.

Maybe it's just that some folks are resistant to change in general, but to me at least things really haven't changed. "know your audience and give it what it wants" has always seemed to suffice for me. Frankly, that's a rule that extends beyond PR and into pretty much everything in business.

just my two cents.

Geoff_Livingston · 2 years ago

Good to see you back on social media and PR. I am starting to see a break-out of social media agencies, which are separating themselves from PR firms. My belief is that at least half of PR practitioners will never understand the medium, and this will require a different group of practitioners/service firms.

Moksh Juneja · 2 years ago

PR people are too busy doing client servicing for a number of clients with in a practice, so even if they ever want to get into Social Media they will have to get out of the mould of PR and look at more avenues of opportunities. But they would not, since this would be going beyond the scope of work and more time consuming.

Brian Solis · 2 years ago

David, exactly. Well Said.

Hey Geoff, always a pleasure to have you here. You're right on with that assessment!

Moksh, that's exactly why this is a big issue. The mold needs to be broken here.