DISQUS

briansolis: PR 2.0 = The Evolution of PR, Nothing Less, Nothing More

  • Jacob · 1 year ago
    Hi Brian,

    I'd like to think that our conversation last night somehow helped contribute to this post :)

    I'm very curious to hear your opinions and perspectives on how PR has changed (from your point of view)

    Last night Josh and Charlene had some interesting insight as to analyst relations, saying that there has been virtually no change in communication between 10 years ago and today.

    As someone who was helped coin the term PR 2.0 how have you personally seen PR evolve and embrace social media? Are your tactics different today then they were in the 90's? Or are the tactics the same but just used with different tools?

    Thanks for another insightful post Brian.

    Jacob
  • Stan · 1 year ago
    Great post. I agree with your point that PR 2.0 is only about what PR has always been about. However, the same goes for web 2.0: participation, collaboration, UGC: c'mon, this is exactly what the web was always supposed to be.
    I guess this is just 'back to the future'
  • Chris Lynn · 1 year ago
    "Of the 200 light bulbs that didn't work, every failure told me something that I was able to incorporate into the next attempt."
    --Thomas Edison
  • Meghan · 1 year ago
    "...this is about those who are learning, and more importantly, who want to learn about how PR can change for the better."

    I am one of those who are learning. Thanks for the consistent guidance.

    Brilliant post.
  • Deirdre · 1 year ago
    Brian, all I can say is BRAVO!!! Once again you eloquently explained how many of us feel and what we are trying to do in Public Relations. I agree that PR 2.0 does equal good PR, and it will help to put the "public" back in Public Relations. As always, thank you for your incredible insight.
  • Mariana Sarceda · 1 year ago
    "...this is about those who are learning, and more importantly, who want to learn about how PR can change for the better." Thanks for the thoughtful post. It's really an insight. I'd really appreciate to learn about your opinions on the matter.