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http://briansolis.com/ -
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http://www.briansolis.com/2008/04/making-mistakes-in-social-media/ -
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You nailed it. We are definitely entering a new paradigm for cultivating relationships with customers and you describe it perfectly.
When anyone starts to approach relationships with customers this way, it becomes so obvious that this is the right approach if you truly respect them. Top down communication may get messages out there, but it certainly doesn’t build trust & relationships with people - as you said, “...we can no longer push our thoughts at people in order to earn resonance; we have to listen, talk, listen, assess, and contribute value.”
Thank you also for mentioning Radian6. I appreciate that. We are also enthusiastic advocates for this approach to marketing and customer relationships.
Marcel
this site was most useful for how to solve the mistake of marketing the good products....and also user friendly...
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