briansolis - Latest Comments in Introducing The Social Compass

Re: Introducing The Social Compass

Rachelle — Wed, 10 Mar 2010 13:42:57 -0000

Very cool! Interesting how you related it to the moral compass...

Re: Introducing The Social Compass

Jacki Johnson — Thu, 04 Mar 2010 20:19:45 -0000

Brian the social compass great way to describe what is quite a complex topic. I will be using it as a framework (properly referenced of course!) in my discussion as I go into the strategic review session of the launch of The Buzz Insurance company with my corporate Board. We developed our bsuiness model through on line and offline co creation. We are now 10 months old and have been working on an integrated engagement model but it is often hard to explain to those operating with older business model lens. Thank you.

Re: Introducing The Social Compass

Morten Wang — Sun, 18 Oct 2009 21:21:58 -0000

The compass looks stunning, and the different labels are interesting, but I fail to understand it. In a regular compass, the different sides are opposites, and you're only able to go in one direction at any given point in time. The social compass seems to have several labels that aren't close to being mutually exclusive. I'd appreciate it you could take the time to ellaborate a little on the ideas behind it.

Re: Introducing The Social Compass

adamsscott — Tue, 13 Oct 2009 16:13:01 -0000

A very detailed description thank you.

Re: Introducing The Social Compass

briansolis — Sun, 11 Oct 2009 11:44:56 -0000

Please note, the name is changing to "The Social Compass"

Re: Introducing The Social Compass

stevecunningham — Sun, 11 Oct 2009 02:20:32 -0000

Brian, when is the next book coming out? I'd love a review copy for www.readitfor.me :) Love your work, and in particular your ability to simplify complex ideas through visuals. A true talent indeed.

Re: Introducing The Social Compass

amsall — Fri, 09 Oct 2009 18:10:04 -0000

Brian has done it again. Awesome! Thanks a lot for making things easier for all of us.

Re: Introducing The Social Compass

Bernie Ritchie — Fri, 09 Oct 2009 09:11:00 -0000

Check out Brian Solis' latest stroke of genius - The Social Marketing Compass!

Re: Introducing The Social Compass

Copydimitri — Fri, 09 Oct 2009 03:50:39 -0000

Very clear and insightful overview. Thanks!

Re: Introducing The Social Compass

Clemence Ko Shengzhen — Thu, 08 Oct 2009 20:52:41 -0000

Wow. The poster looks really cool. And I like your definition of the social compass - "serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online."

Re: Introducing The Social Compass

Morgan Lyons — Thu, 08 Oct 2009 18:23:50 -0000

The graphic suggests layers or texture to me. I don't get that with a compass. I don't have a sense of present location with a compass. Now, a GPS gives me my present position, lets me experiment with possible routes and adapts to the input I gather along my path. Maybe I'm missing something. I'm looking forward to seeing more. Thanks.

Re: Introducing The Social Compass

DragonIDisqus — Thu, 08 Oct 2009 13:46:57 -0000

@briansolis is the king of social marketing visualization encapsulation

Re: Introducing The Social Compass

Alex Hawkinson — Thu, 08 Oct 2009 13:40:04 -0000

Your Social Compass looks very interesting. One reaction I had as I tried to absorb the image - how will time / temporal issues act as a filter across this? Urgency and expediency and the "real-time" dynamics of how people interconnect and get value out of these networks is a factor that I'm also very interested in. The real-time web doesn't necessarily alter the elements that I see in your Social Compass, but will impact the recommended behaviors and actions that are most important at any given moment.

I'm looking forward to learning more.