Hi Brian - anyway you can add some more International properties to the image: "The Conversation"...
Alejandro Reyes
· 1 year ago
dude this rocks brian - as always man - your content is insanely valuable.
i appreciate all ya do man!
Janie Graziani
· 1 year ago
Hi Brian -- thanks for this thought-provoking post. I've been monitoring conversations for a while now, and in the meantime working on getting management on board with social media, where we should take our first steps, etc. As a dept of one, when I look at the images, it's truly overwhelming. The amount of time and effort involved in listening, acting or reacting to all these conversations -- however necessary -- is no less daunting. Two questions: 1. Is there a rule of thumb for knowing where the conversations are that are most likely to be affecting your customers (for example, if they aren't talking about you, but should be)? 2. How do we know which conversations to value most highly? Which are likely to have the greatest effect on our customers?
I guess what I'm asking is, if one person can't do all of this, where is the best place to start?
oliver marks
· 1 year ago
Great stuff, really good to see those visual maps
Joe Pulizzi
· 1 year ago
Hi Brian...I'm having trouble getting the image from Flickr. Is it still there? Great stuff Brian!
Darren Barefoot
· 1 year ago
Nice work! Of course, every time we add another arm to this thing, it makes explaining it in presentations longer...darned innovation.
We might use this in our book--I'll drop you an email if we do.
My one complaint: "specific to Twitter" feels like an apple in a sea of oranges. There are no other brands on the outside hub, and plenty of other services on the list have huge networks of tools associated with them (e.g. Facebook and Google). So I feel like "Specific to Twitter" is just giving extra attention to the current hot web commodity.
Chad
· 1 year ago
Very cool Brian, yet another post of yours I have bookmarked!
GeekMommy
· 1 year ago
Very slick! Oh, and I know you're on kwippy.com now, but it's not in your lovely breakout! Which, by the way, I really like visually. Sort of a hierarchical baobob tree of your online presence! :)
Anonymous
· 1 year ago
Where does the controller (Google's Friend Connect, FB Connect, etc.) of your data in data portability come into play? Where would that be in the conversation? Would that be the manager in the center?
vincos
· 1 year ago
Great work..I tried a different classification, take a look
http://www.vincos.it/2007/09/16/web-20-landscape/
Hayden Sutherland
· 1 year ago
Brian An impressive attmpt to diagram what a lot of us have been looking for.
I do think that the concept of mapping the conversational technologies and sites out there is actually more complex than this, with other factors such as the adoption rates/level of interaction/etc. affecting the relationships between them.
However its great and bold of you to try to do this in such a public forum (perhaps you're secretly conducting a crowdsourcing project to improve upon you idea?).
Hi, interesting graph and easy to use for presentations.
Have also a look at a more detailed overview of all web 2.0 tools/services out there, listed by tags: http://www.go2web20.net<br /> Never complete these things but really interesting to track...
Justin Hunt
· 1 year ago
I think the visualisation of conversations is really interesting and useful. A lot of companies have difficulties visualising the world of social media. So if they can see how customers/stakeholders are influenced by an array of conversations that will help them to understand the significance of the rise of social media. It would be great to be able to track how someone purchases something through their social media network ie reading reviews, comments etc.
Trevor Young - PR Warrior
· 1 year ago
Great stuff Brian! A great help in explaining to people the depth and breadth of the social media 'beast'.
Elaine
· 1 year ago
Brian:
This visual would work very well in a course I'm teaching this coming fall in computer mediated communication. May I use it?
Dr. Elaine Young Assoc. Prof. Marketing and e-Business Champlain College
laurent
· 1 year ago
Brian I don't know if it's me and I also scanned the comments so see if someone already told you but the word inside the starfish is 'conversions'..shouldn't it be conversations?
børge
· 1 year ago
I'm glad you added ideni.ca to the list of micro services!
One service that I miss on your prism, though, is the social photo sharing service ipernity. It's much like Flickr, but better in many ways IMHO. Here's a great "side by side" comparison between the two services.
jon gatrell
· 1 year ago
now I have to join more networks, I feel like I'm not where I need to be. Thanks for the prism.
David Rawle
· 1 year ago
This is great, as is your emphasis on listening. The conversation IS going on. It's changing minds and molding opinions and driving purchase decisions. Listening is the key, and it takes great discipline, detective work, and perseverance.
Zac Martin
· 1 year ago
This is really interesting, I'll be sure to pass it onto a few friends.
Alex, aka SocialButterfly
· 1 year ago
I love the new conversation prism, very nice! It's time a new one came out. All the other diagrams I've seen have left something out or have been over simplified or over complexed...this one is perfect! Is there a way to access an original jpg file that can be enlarged?
It will help me explain all of the pieces to some of my clients.
Doug
Roberto
· 1 year ago
Thanks for sharing. I posted something in my blog: http://elmundosigueahi.blogspot.com/2008/08/el-prisma-de-la-conversacin-en-la-web.html Best regards from Chile!
Almadeline
· 1 year ago
Such a great tool - esp for folks who try but don't have the time to necessarily keep up with all of what's out there! Posted about it here, thanks!
Ms. Bemis-Schurtz
· 1 year ago
I really enjoyed your post! I looked for a few tools I use that didn't make the prism...
perhaps to include: vodpod? lijit? pbwiki?
S.M.Beebe
· 1 year ago
The "Microblogs" section listed in the 1st graphic needs two additional popular micro-blogging applications: Identi.ca and Plurk.
These graphics are terrific! I love reading your stuff Brian, excellent work, as always!!
Susan Beebe @smbeebe
Yoo
· 1 year ago
amazing graphs and your analysis of the world we now live in is great.
"In the social economy, relationships are the new currency." - awesome.
Speed Duchess
· 1 year ago
Brian, great breakdown of the Conversation. Amazing how much it's grown in complexity and sheer amount since last year. How do you think this may look like in a year, given the rise of the Semantic Web?
-Marissa
fuzzy
· 1 year ago
Interesting!
The broad-ranging visual representations are greatly appreciated. Very relevant to projects in which I'm currently involved.
With this list http://www.diigo.com/list/grahamperrin/software-halloween-morass it becomes easier for me to identify the technologies that are not only:
a) popular
but also, most importantly:
b) well-suited to interaction/integration — without proliferation!
Popularity as a criterion/measurement is thought-provoking. Focusing for a moment on two very popular technologies, in recent weeks:
* MediaWiki (which I use occasionally, but never wish to administer) is excellent in some respects, but its lack of ability to serve RSS that's presentable within a content management system was a disappointment to me
* Skype (which I avoid using whenever possible) proved inferior to XMPP/Jabber in terms of integration with the same CMS.
(Neither discovery came as a surprise.)
Such things highlight, for me, the importance of not leaping carelessly on to bandwagons simply because the wagon is popular!
In closing, two words:
OpenID OAuth
Best regards Graham
Johan
· 1 year ago
I would like create a mobile version inspired of this. If I make it, a post a comment here for sure!
Sonal Jhuj
· 11 months ago
wow! thank you for creating this. it's very useful and makes me feel like i'll never be able to keep up with social media :)
Monica Surfaro Spigelman
· 11 months ago
Am I correct to want to see a petal for plain 'ol face-to-face in the graphic? Shouldn't that always be a component even if this is just a visualization of the technology tools? Well, we'll certainly have alot to discuss in May.
ms danielle
· 10 months ago
this is fantastic, just twittered it! may i suggest SoulCast.com which is an anonymous blog site. you'll find some VERY interesting conversations going on there.
Timothy
· 10 months ago
Brian, if you don't mind, I would like to update your Conversation Prism with additional websites in each category. Particularly the ones that have already been suggested via Flickr. Would you be willing to send me the original artwork in EPS or AI format? I look forward to your reply.
Brian Solis
· 10 months ago
Timothy, contact me at brian [at] future-works [dot] com. V2 is on the way, but I have another project for you... :)
Lee Klau
· 9 months ago
Great work. But, we will hit a bubble in the whole Social Media space. Off all of these companies, how many will survive? 20%? 5% Which ones? Which companies are really companies and which ones are simply features that will get swallowed by bigger social fish?
gregalchin
· 8 months ago
Hi Brian, I am seriously impressed by your work on this. You are to be congratulated. It is brilliant. I introduced it in a professional development session with teachers yesterday. It crystallized things for them and was the basis for some indepth discussion.
章麽麽
· 8 months ago
Hi brain, thanks for your sharing wisdom with us! I'm from China and working at a Chinese PR firm now. Your blog broadens my mind. It just likes a window which makes me know new thing about PR.
Bryan Fikes
· 6 months ago
Brian with I, Hey I am Bryan with a Y.
Love the Conversation Prism. I will be using in my discussion with business owners in the Modesto - Stockton - Merced area.
Thank you for your contribution to this space. Http://www.zenergyinternetmarketing.com
All Comments
i appreciate all ya do man!
Two questions:
1. Is there a rule of thumb for knowing where the conversations are that are most likely to be affecting your customers (for example, if they aren't talking about you, but should be)?
2. How do we know which conversations to value most highly? Which are likely to have the greatest effect on our customers?
I guess what I'm asking is, if one person can't do all of this, where is the best place to start?
We might use this in our book--I'll drop you an email if we do.
My one complaint: "specific to Twitter" feels like an apple in a sea of oranges. There are no other brands on the outside hub, and plenty of other services on the list have huge networks of tools associated with them (e.g. Facebook and Google). So I feel like "Specific to Twitter" is just giving extra attention to the current hot web commodity.
http://www.vincos.it/2007/09/16/web-20-landscape/
An impressive attmpt to diagram what a lot of us have been looking for.
I do think that the concept of mapping the conversational technologies and sites out there is actually more complex than this, with other factors such as the adoption rates/level of interaction/etc. affecting the relationships between them.
However its great and bold of you to try to do this in such a public forum (perhaps you're secretly conducting a crowdsourcing project to improve upon you idea?).
Hayden
http://press20.blogspot.com/2008/08/conversation-prism.html
Have also a look at a more detailed overview of all web 2.0 tools/services out there, listed by tags: http://www.go2web20.net<br />
Never complete these things but really interesting to track...
This visual would work very well in a course I'm teaching this coming fall in computer mediated communication. May I use it?
Dr. Elaine Young
Assoc. Prof. Marketing and e-Business
Champlain College
I don't know if it's me and I also scanned the comments so see if someone already told you but the word inside the starfish is 'conversions'..shouldn't it be conversations?
One service that I miss on your prism, though, is the social photo sharing service ipernity. It's much like Flickr, but better in many ways IMHO. Here's a great "side by side" comparison between the two services.
Thank you for your hard work!
Alex, aka SocialButterfly<br socialbutterfly4change@gmail.com">/>socialbutterfly4change@gmail.com
It will help me explain all of the pieces to some of my clients.
Doug
I posted something in my blog:
http://elmundosigueahi.blogspot.com/2008/08/el-prisma-de-la-conversacin-en-la-web.html
Best regards from Chile!
perhaps to include:
vodpod?
lijit?
pbwiki?
These graphics are terrific! I love reading your stuff Brian, excellent work, as always!!
Susan Beebe
@smbeebe
"In the social economy, relationships are the new currency." - awesome.
-Marissa
The broad-ranging visual representations are greatly appreciated. Very relevant to projects in which I'm currently involved.
With this list
http://www.diigo.com/list/grahamperrin/software-halloween-morass
it becomes easier for me to identify the technologies that are not only:
a) popular
but also, most importantly:
b) well-suited to interaction/integration — without proliferation!
Popularity as a criterion/measurement is thought-provoking. Focusing for a moment on two very popular technologies, in recent weeks:
* MediaWiki (which I use occasionally, but never wish to administer) is excellent in some respects, but its lack of ability to serve RSS that's presentable within a content management system was a disappointment to me
* Skype (which I avoid using whenever possible) proved inferior to XMPP/Jabber in terms of integration with the same CMS.
(Neither discovery came as a surprise.)
Such things highlight, for me, the importance of not leaping carelessly on to bandwagons simply because the wagon is popular!
In closing, two words:
OpenID
OAuth
Best regards
Graham
I am seriously impressed by your work on this. You are to be congratulated. It is brilliant. I introduced it in a professional development session with teachers yesterday. It crystallized things for them and was the basis for some indepth discussion.
Hey I am Bryan with a Y.
Love the Conversation Prism. I will be using in my discussion with business owners in the Modesto - Stockton - Merced area.
Thank you for your contribution to this space.
Http://www.zenergyinternetmarketing.com