briansolis: How to Write a Social Media Press Release, Why, and What It All Means
DougH
· 3 years ago
Amen on needing to step back and remember that the rest of the world has some catching up to do. I recently attended a BusinessWire breakfast on social media, expecting some in-depth discussion on RSS and microformats. Thankfully, as it turned out, the discussion was much more remedial, and one of the questions from the audience-- form a PR person-- was, "What's Technorati?"
That gave me a little perspective
Joan Stewart, The Publicity Ho
· 3 years ago
I was aghast when I attended a PR conference for PR "pros" two years ago and heard comments like:
--"What's a blog?"
--"My boss has forbidden us to blog because he doesn't want people posting nasty comments about us."
--"Blogs are irrelevant."
As a forner newspaper editor and reporter, Brian, I love your free "how to" download and will be sharing it with my readers.
It's a refreshing alternative to the long, tired and boring press releases of old
Brian Solis
· 3 years ago
dough...thanks. It's not done either. There's much to do to get the value proposition and the "how to" in the hands of everyone else.
Joan...wow. That's amazing, but unfortunately believable. Please, feel free to use the "how to" download and share with everyone. It's all about "socializing" media.
TECHPR
· 3 years ago
Couldn't agree more with all said...I was recently in a meeting with a VP of Marketing I have worked with on and off for the past ten years. Really smart guy and had been in technology his whole life. He has no idea was RSS was and why it would help him.
It is his last question that stuck with me and where I think SMPRs are falling a bit flat. We must remember to link this back to a company's business objectives, not simply b/c 'this is the way it should be'.
We are preparing to put out a SMPR for a client (their first) and we sold them on the idea b/c it will have a direct effect on generating qualified sales leads...unlike their press releases which garner nothing.
Keep up the good stuff Brian!
KFF
Brian Solis
· 3 years ago
Hey Kyle, excellent points. SMPRs can't be done for the sake of doing them...but because they lend to the overall biz objectives.
Shannon Whitley
· 3 years ago
Great document, Brian. I like the format and all of the examples that you included.
I'll be picking up on your theme and writing some how-to's as well. Perhaps we can start a del.icio.us page for all of the helpful Social Media-101 docs.
I think we can all benefit by taking a step back and walking slowly through some of the basics. People are busy and cerebral osmosis takes time, but we'll get there eventually.
Joan Stewart, The Publicity Ho
· 3 years ago
Love Shannon's idea about being able to see a bunch of examples of SMPRs. My readers would love this, too.
Joan, we just launched a new site, Social Media Release which will showcase success stories. More to come!
ael
· 3 years ago
You can also think about distrubution of the message: http://www.en.think-a-head.org/?p=53
Mike
· 2 years ago
Brian, is dark text on light background an idea you're considering? I enjoy reading the blog, and it's great to hear a strong voice in the hRelease/SMR discussion, but reading your blog actually hurts.
Brian Solis
· 2 years ago
Mike, working on it! New template design is in the works and should be up soon...
Shel Horowitz, author, Princip
· 1 year ago
My wife even subscribes to my blog and she still can't internalize the idea that other blogs also don't have to be "what I ate for breakfast." she sees blogs and social networking sites as a complete waste of time, even while I'm using all these tools to grow my business.
_____ Shel Horowitz, copywriter and award-winning author of five marketing books
All Comments
That gave me a little perspective
--"What's a blog?"
--"My boss has forbidden us to blog because he doesn't want people posting nasty comments about us."
--"Blogs are irrelevant."
As a forner newspaper editor and reporter, Brian, I love your free "how to" download and will be sharing it with my readers.
It's a refreshing alternative to the long, tired and boring press releases of old
Joan...wow. That's amazing, but unfortunately believable. Please, feel free to use the "how to" download and share with everyone. It's all about "socializing" media.
It is his last question that stuck with me and where I think SMPRs are falling a bit flat. We must remember to link this back to a company's business objectives, not simply b/c 'this is the way it should be'.
We are preparing to put out a SMPR for a client (their first) and we sold them on the idea b/c it will have a direct effect on generating qualified sales leads...unlike their press releases which garner nothing.
Keep up the good stuff Brian!
KFF
I'll be picking up on your theme and writing some how-to's as well. Perhaps we can start a del.icio.us page for all of the helpful Social Media-101 docs.
I think we can all benefit by taking a step back and walking slowly through some of the basics. People are busy and cerebral osmosis takes time, but we'll get there eventually.
Joan, we just launched a new site, Social Media Release which will showcase success stories. More to come!
http://www.en.think-a-head.org/?p=53
_____
Shel Horowitz, copywriter and award-winning author of five marketing books
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