briansolis: Comment, Community, and/or Conversational Marketing, Will the Real CM Please Stand Up?
deb schultz
· 2 years ago
well said BD! I really like your practical tips. Thanks for the props.
Great use of a movie poster..;)w
Ryan Holiday
· 2 years ago
I've been struggling to write this exact same post for quite some time now. I don't think I could have said it better myself. In fact, I'm just going to quote you instead.
Great work as usual.
Brian Solis
· 2 years ago
Deb, Ryan thank you! Ryan, let me know when you run your story!
Geoff_Livingston
· 2 years ago
I'm not sure if its PR< or PR firms that don't understand human behavior. Either way, I agree. I think big firms take mass media approaches to individual bloggers, and pay the price. Or their clients pay the price.
Brian Solis
· 2 years ago
Hey Geoff, you're right. It might be a bit of both...cheers!
Sally Falkow
· 2 years ago
I agree PR people have been slow to adopt new media strategies - but a blanket statement that PR in general is too stupid for social media is not accurate.
Some PR practitioners, maybe. Even many PR practitioners.
But there are some of us who definitely 'get it' and we are evangelizing to the industry.
Social media is a perfect vehicle if you really understand the bssis of public relations. Per definition it is establishing and maintaining mututal understanding between a ocmpany and its various publics, both internal and external.
If you truly strive to achieve that, social media is the best possible PR tool to come along in the last 100 years.
Brian Solis
· 2 years ago
Sally you're exactly right. Social media is disruptive and represents a tremendous opportunity for PR to evolve and improve. It also provides them with a more public forum to crash and burn if they're not engaged at a real and transparent level.
Steven Phenix
· 2 years ago
Hi Brian,
Long time no talk! It's good to see you still dancing on the cutting edge of public relations!
-Steven
Send free sms
· 2 years ago
Blogging becoming other media for public relations.
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· 6 months ago
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All Comments
Great use of a movie poster..;)w
Great work as usual.
Some PR practitioners, maybe. Even many PR practitioners.
But there are some of us who definitely 'get it' and we are evangelizing to the industry.
Social media is a perfect vehicle if you really understand the bssis of public relations. Per definition it is establishing and maintaining mututal understanding between a ocmpany and its various publics, both internal and external.
If you truly strive to achieve that, social media is the best possible PR tool to come along in the last 100 years.
Long time no talk! It's good to see you still dancing on the cutting edge of public relations!
-Steven