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Because the conversations on Facebook seem richer to me (and not as limited by the character limits of things like Twitter), I'm waiting for that information revolution.
Here's the article: http://www.wired.com/techbiz/it/magazine/17-07/...
And here's a recent mention on the Wired site as to how most of the engineers hired by Facebook also had offers from Google: http://www.wired.com/epicenter/2007/06/facebook...
and following the las comments, I'm totally agree about FB. I think that when FB open personal "updates", they'll give us a strong buzz monitoring tool, as Twitter is nowadays.