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http://www.briansolis.com/2007/08/building-bridge-between-your-story/ -
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http://itsnotalecture.blogspot.com/2007/07/open-letter-to-mommy-bloggers.html
You should also check out Mom101's post: http://mom-101.blogspot.com/2007/07/lookin-out-... />
But here's what's also important - to be really good at this, we don't want to just read the blogs, we have to change the way we do this to include diverse voices.
I would refer you to Mocha Momma: http://www.mochamomma.com/2007/07/30/marginaliz... />
And Kristen Chase's podcast this week: http://blogtalkradio.com/hostpage.aspx?host_id=995
visit your blog I enjoy browsing through your old posts and try to catch up
what I have missed since my last visit.
Oldie but goodies. Am forwarding this series to my client. So much of this boils down to genuine human respect.
I am wondering in your experience if the blogger outreach experience is all that different from reaching out to traditional journalists? I mean, in my limited experience with journalists, if you have ANY hope of reaching them you have to have a good hook that relates to their story or beat (those that still have one) etc. Is it all that different with bloggers? Or does their relative accessibility make them "appear" to need less attention, when in fact, they need the same amount (or more...).
Suggestion? Can you put the links to Parts II and III here in the first post (or more prominently if I missed them after scanning around for them).
Dana